Heading north with blind optimism, a good sense of direction and a tent, three southerners embark on a search for salty skin and morning swims; clean living and individual expression. Benny and Simone are long-time life partners who recently married and have welcomed baby Lola to the family, while Sean, Benny and Simone have a long history to their friendship. From the fast-paced world of Melbourne City – working in, representing and operating some of the country’s finest and highly awarded nighttime entertainment establishments – Sean Fremder, Simone Jenkins and Benny Roney were longing for a new venture in the more relaxed lifestyle option of Queensland. Hence in 2002, an intimate and truly individual club we like to call elsewhere was born.


Sean Fremder

• Qualified and engaged as commercial pilot and flight instructor
• Qualified and practised as Solicitor, employed at boutique entertainment and commercial law firm Aroni Colman before establishing private practice off Chapel Street, Prahran
• Co-founded and maintains 50% ownership of Elsewhere Bar

Simone Jenkins

• Studied and completed law degree at Australian National University, Canberra
• Supervisor at Canberra’s first outdoor café, Tosolinis
• Travelled the world, working in London, Italy and Japan
• General Manager of Tilley Devine’s Café and Gallery; a sister venue to the Continental in Melbourne and the Basement in Sydney. Tilley’s boasts an international reputation for quality service, high-class sound and as being a top live music venue
• Developed a close working relationship with the Higgerson family whose experience is highly regarded within the industry
• Moved to Melbourne and worked at The Continental for the Marios
• Bar Supervisor at the Kitten Club cocktail bar in Little Collins Street, Melbourne
• General Manager of onesixone from opening, working closely with Benny Roney and his team
• Held modelling contract with Chadwicks
• General Manager of Babka, the award-winning licensed Russian restaurant and bakery
• Floor Supervisor and Door Host at the cocktail bar and DJ venue La La Land, Byron Bay

Benny Roney

• Worked for Melbourne’s best operators (Brian Goldsmith, infamous in the Melbourne nightclub scene, Marios at Continental, Carlo Colossimo at Lounge) as Doorman and Host
• Set up Ninety Seven with Simon Johnson in Fitzroy Street, St Kilda. Area renown as nasty and lowbrow at the time, yet went on to win top 10 best cafes in Melbourne from The Age
• Chairman of the street committee for the St Kilda Festival. This position is responsible for the co-ordination and running of the event and the liaison with council
• Opened iconic and award-winning club onesixone in Chapel Street, Prahran as a 24-hour licensed venue
• onesixone took out The Age’s Good Bar Guide award for Best Underground Bar 1998
• onesixone took out The Age’s Good Bar Guide award for Best Underground Bar 1999
• onesixone took out The Age’s Good Bar Guide award for Best Underground Bar 2000
• onesixone also featured in numerous publications, such as Bartender and Australian Style
• onesixone selected to feature in the 100 of the World’s Best Bars hard-cover publication, which tours through the likes of Milan, London, Tokyo, New York and other high-calibre destinations to capture the best in night life design
• Developed onesixone into a platform for artists, incorporating regular exhibitions – Phil Castle (Collette Dinningan’s in-house photographer)
• Hosted fashion parades at onesixone for: – Fat 52 (labels stocked: Monk, Jaine, Bonny Scurry, and Gorman) – Willy Flimp (went on to win the Mercedes Individual Design awards) – Jeffrey Montiero (Alice Euphemia), Francis
• Worked with Spiro Bosunos from Earthcore on outdoor gigs and hosted Freebase on Sunday nights at onesixone
• Worked with Peter Raff from One Love setting up a Sunday recovery
• Hosted parties for Sportsgirl, Roy, Bettina Liano
• Involved local talent from Swinburne University in graphic design
• Regularly employed the award winning talents of Damn Fine foods catering company
• Collaborated with Peril from 1200 Techniques to set up War On the Floor – a break dancing and hip hop night
• Catered to the needs of onesixone clientele by diversifying the venue and offering different nights with individual styles
• Nominated as Operator of the Year 2007 (Bartender bar awards)